This animated video raises awareness about the ethical concerns of animal testing. It begins with a thought-provoking role-reversal concept, then transitions into key facts, legislation shifts, and a call-to-action encouraging cruelty-free choices.
Message
Encourage critical reflection on animal cruelty in scientific testing, and promote more ethical alternatives.
Tools Used
- Procreate — Illustration
- Adobe After Effects — Animation
- Adobe Illustrator — Infographics
- Audacity — Sound Editing
Workflow
From ideation to storyboard and shot planning (based on my production report).
- Ideation mindmap + research direction
- Moodboard to lock visual tone
- Voice-over script drafts to control pacing
- Storyboard to plan narrative flow
- Shot list to organise scenes and timing